Starting a new business is relatively easy – all it takes is time, money and some good advice – and there’s plenty of good advice available. Starting a business guide, available on the Australian Government’s website, is a good starting point. But successfully establishing a new business is a different story altogether. The Cambridge Dictionary definition is: “to start a company or organization that will continue for a long time”.

The pathway to long-term success is littered with obstacles, and many have found their money has gone, long before their new business has become profitable. We provide experience-based advice that can help you to avoid the common pitfalls.
Let’s look at the 14 key questions you need to answer to give the best chance of successfully starting a new business..